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Video Blog #4 – Why is GSC’s logo a lion?

Lions are beautiful creatures, but what do they have to do with consulting?  When Golden Source Consultants first started there was no lion in site.  After feedback from the first GSC team members, a hunt for a new logo began.

Many images were considered, including a peacock, a chess piece, and of course the lion.  Upon seeing the hand drawing of the lion logo a decision was easy to make.  “What I love about it is that it is simple and elegant.  And, the lines are perfect.  So I think in that, one of the parallels it draws for project work is just the simple elegance of a beautiful solution.  They’re often times not complex, but they help us see things in a new way.”

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